The phrase 'military grade' is frequently used in marketing to evoke a sense of toughness and durability, but its real meaning can be misleading. In reality, 'military grade' typically refers to products meeting certain minimum standards for government contracts, rather than guaranteeing superior quality. Often, commercial products labeled as such may be no better, or even inferior, to regular consumer goods. The term has become popular because of its psychological impact, encouraging consumers to equate it with ruggedness, even if the claim is mostly a marketing tool.